Wednesday, March 26, 2014

Your Website is a Hot Mess!!!


Messy Messy Messy
When your website is terrible!!!

When you have serious problems with your website design whether it’s the number of clicks to check out, redundant architecture,  or intuitiveness. Testing and optimization will become pointless and extremely difficult.  Testing is effective mainly on individual pages that are structured logically, and consistently. If your website doesn’t make sense, testing will on render a mummy like project that will more than likely drive your customer base away.  Building on an unstable base and causing an unpredictable user experience and decreasing your profit that’s a problem.

  • ·         Is your messaging and terminology consistent with your target market?
  • ·         Is the roadway clear to establish user oriented goals or complete user tasks?
  • ·         Is your navigation overwhelming and confusing?
  • ·         Is your information categorized correctly?
  • ·         Are photographs and images high quality?
  • ·         Do you have clear calls to action strategically placed?
  • ·         Are your fonts clear easy to read and web friendly?
  • ·         Is your content structured hierarchically, and logically?
  • ·         Is the copywriting web friendly, or recycled from hard copy marketing materials?

Many sites are fundamentally flawed.  Without the foundation necessary you will not maximized profits. Nor will you be able to establish metrics and quality controls that quantify what your website is doing and why? A step-by-step approach is necessary to get your website streamlined and optimized.  Only then will you be able to see the return on your investment.


What does this mean?
Hire Websology to streamline and optimize your website and help you realize a return on your investment.

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