Razor Sharp Middleton Made Knives
Cut Em Up
An experienced blade smith noticed a niche in the culinary market for knives. Quentin Middleton built his blade smith hobby into a business Middleton Made Knives. Middleton’s passion for knives and artistic creativity enables him to make Chef quality knives in his backyard 12x16 shop for one on one clients.
Suddenly, internet cuisine piqued his marketing manager, and friends curiosity. He decided to spread the word on Facebook. He created a Facebook Fan Page for Middleton’s knives inviting 700 people. Within 48 hours 400 people responded and became fans. Predominately professional and home chefs will wait six to eight weeks and pay $300-$400 dollars for his custom made knives. Selling out of Middleton Made Knives is commonplace for Whisk, a small shop in Williamsburg, Brooklyn, NY. Managers at Whisk sell the knives quicker than Middleton can make them.
Middleton Made Knives
After taking a quick look at the header HTML the Chief Information Officer will be busy. He’s a happy, rhythmic and hearty CIO. Plus he has Google’s API, CSS, and Jquery built into the header. Google’s API lives on the AJAX platform and will be digesting information from the site and storing it on Google’s servers. Along with the data from social media this knowledge will be vital as MMK revenue will increase exponentially, along with competition. Meeting the orders and maintaining the quality of MMK products will require precise examination of the information available from digital sources. Paired with the human capital MMK possesses, it would be difficult to put too much sugar in the forecasts and not enough butter in the manufacturing.
Middleton’s online strategy is efficient and effective. Their online presence takes advantage of social media through Facebook and Twitter. MMK’s website is clean, visually appealing, easy to use, and the shopping cart is sufficient. Middleton identified his market, professional and home chef’s that desire American handmade knives. Using data generated from social media analytics MMK will be blessed with the ability to further customize the client’s online experience from demographical data. Statistical information will be vital to MMK’s expansion. Extraction, and analyses of data gathered from social media, will be paramount in the requirements modeling function, and process engineering activities. Many small businesses find ERP, CRM, SCM, and HRM systems costly and intimidating. Knowing what the data means is the CIO’s Dessert. Now let’s eat.
Websology© is an Information Technology Firm committed to decreasing the digital divide through communication, education, training, and open source implementation. Ten years experience and training in Entrepreneurship, Web Development, eBusiness, and Management Information Systems, the Director Gene Williams has worked in many sectors including Legal, Medical, and Non-Profit. Currently, Websology© is developing a Non-Profit wing dedicated to training small businesses on technology implementation. Coordinating Ebusiness in Empowerment Zones©.
