Okay I've coined another term "marketology". So what are you saying Mr. Williams? Glad you asked! I'm referring to the seamless connection of modern or digital marketing and information technology. Marketeers have gathered a plethora of data. From telemarketing to direct mail this old school form of marketing is relevant and has evolved to extend beyond the marketing mix to the information technology plan.
Effective competition for small business means an formula that includes the web, smartphones, social media, along with the old school marketing techniques. The digital era of marketing incorporates scripts and programming that do the heavy lifting as it relates to quantification of small business marketing efforts. Direct customer interaction is the core of social networking. New channels, better quantification, and improved segmentation are also quality points created by social networking.
With the increase in data marketers want higher quality analysis and accurate measurability. Usually big corporations take on big vendors like SAS, Teradata, Salesforce, and Market2Lead. Small Businesses are left in the backdrop.
Im your third-party market-it developer. That said:
1. Create a Budget
2. Target and Segment
3. Develop Content Components
4. Analyze Internet Impact
5. Avoid Overdata
6. Avoid Broad Based Campaigns
7. Integrate Across Channels
Transitioning to digital marketing is a must for small organizations to remain viable. Integrating digital and old school marketing techniques is a recipe full of flavor. Improved targeting, measurable outcomes, and efficient campaign results can ease the anxiety of small business start-ups and owners. Your business will grow!
