websology.biz

Small Business IT Consultancy...

Site Abandonment

Making your website sticky is a talent, science and skill. Website navigation is integral to this process. Sticky refers to the ability of a website to keep the users attention and complete the call to action. Whether the call to action is the completion of a purchase, input of an email address, or click of a button, the user must stick to the website to fulfill the objective. Naturally, a huge portion of the formula involves offering a product or service that differentiates itself from that of the competition. Website presentations rely heavily on site navigation. Site navigation should be sensible and simple. It should appeal to your customer base. If not, your customers can and will be easily lost to your competition. Many times your website appearance, performance and overall relevancy will be compared directly to your physical business. That said, if your website performs slowly and navigates poorly the same will be considered true for your physical business. Use your websites navigation as a tool to captivate users and prevent site abandonment.

We’ll do these things on your website to make it stickier and complete the call to action.

1.       Use continuous navigation throughout the website. Make the navigation primary and prevalent on every page. Highlight the current page and use breadcrumbs to display the path used to arrive at the current page. Using a secondary navigation requires even more strategy and planning.

2.       Employ cool banners and compelling visual images that communicate the message of your product or service and enhance navigation on pages.

3.       Categorize, rank and list products and services in a logical, visually appealing manner.

4.       Update consistently. Display sales, promotions, and other recent changes inside the navigation.

5.       Avoid dropdowns and sliders unless absolutely necessary. When using dropdowns and sliders plan them carefully and strategically. 

Site abandonment is inevitable. However, there are many things that can be done to minimize the phenomenon. Minimizing abandonment means completing the transaction. With completed transactions come increased revenues, branding, and online exposure. Using site navigation as a vehicle to reinforce website objectives is imperative.

We will show you how!!!